Privacy policy

Privacy Policy

Bailey's World is committed to providing quality services to you and this policy outlines our ongoing obligations to you in respect of how we manage your Personal Information.

We have adopted the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) (the Privacy Act).

The APPs govern the way in which we collect, use, disclose, store, secure and dispose of your Personal Information.

A copy of the Australian Privacy Principles may be obtained from the website of The Office of the Australian Information Commissioner at https://www.oaic.gov.au/.

What is Personal Information and why do we collect it?

Personal Information is information or an opinion that identifies an individual. Examples of Personal Information we collect include names, shipping and billing addresses, email addresses, and phone numbers.

This Personal Information is obtained in many ways, including directly from you via our website (www.baileysworld.com.au), by email, and from cookies. We collect your data when you create an account, place an order, subscribe to our newsletter, or contact us for support. We don’t guarantee the website links or privacy policies of authorised third parties.

We collect your Personal Information for the primary purpose of providing our products and services to you. This includes:

Processing and delivering your orders.

Communicating with you regarding your purchase.

Providing customer support.

Marketing our products to you, if you have opted-in.

We may also use your Personal Information for secondary purposes closely related to the primary purpose, in circumstances where you would reasonably expect such use or disclosure. You may unsubscribe from our mailing/marketing lists at any time by using the 'unsubscribe' link in our emails or by contacting us in writing.

Website Analytics and Cookies

Our website uses cookies and may use third-party services such as Google Analytics to help us understand website traffic and webpage usage. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information.

Google Analytics collects information such as how often users visit this site, what pages they visit, and what other sites they used prior to coming to this site.

We use the information we get from Google Analytics only to improve our Site and services. Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information.

The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States. You can read about how Google uses this data in their privacy policy. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser or by installing the Google Analytics Opt-out Browser Add-on.

Sensitive Information

Sensitive information is defined in the Privacy Act and includes information about things like an individual's racial or ethnic origin, political opinions, or health information.9 We do not collect sensitive information.

Third Parties & Disclosure of Personal Information

Where reasonable and practicable to do so, we will collect your Personal Information only from you. However, to run our business, we may need to disclose your information to third parties. This may include:

Third-party service providers where you consent to the use or disclosure, such as payment gateways (e.g., Stripe, PayPal) and shipping carriers (e.g., Australia Post) who need your information to process payments and deliver your orders.

Where required or authorised by law.

These third parties are only provided with the information necessary to perform their specific function and are required to protect your information.

Security of Personal Information

Your Personal Information is stored in a manner that reasonably protects it from misuse, loss, and from unauthorized access, modification, or disclosure.

We use measures such as Secure Sockets Layer (SSL) encryption for transactions.

When your Personal Information is no longer needed for the purpose for which it was obtained, we will take reasonable steps to destroy or permanently de-identify it.

However, most of the Personal Information is or will be stored in customer files which will be kept by us for a minimum of 7 years for business and legal purposes.

Access to your Personal Information

You may access the Personal Information we hold about you and to update and/or correct it, subject to certain exceptions. If you have an account with us, you can log in to view and update most of your information directly.

If you wish to access information not available in your account, please contact us in writing.

Bailey's World will not charge any fee for your access request, but may charge an administrative fee for providing a copy of your Personal Information.

In order to protect your Personal Information, we may require identification from you before releasing the requested information.

Maintaining the Quality of your Personal Information

It is important to us that your Personal Information is up to date. We will take reasonable steps to make sure that your Personal Information is accurate, complete, and up-to-date. If you find that the information we have is not up to date or is inaccurate, please advise us as soon as practicable so we can update our records and ensure we can continue to provide quality services to you.